The aim of this article is to uncover 7 of the most common misconceptions and myths about marketing in the health care.
We can agree that medicine is a profession practiced by doctors, nurses and other practitioners and health Care is a business.
Which means health care most be treated like all other types of business to achieve growth and for profitability. Which brings up the question is marketing important for a health care business?”
There are a few myths about marketing in the health care business and seven of the most common of these myths include;
1.THE MYTH THAT SIMPLY PROVIDING GOOD HEALTH CARE SERVICE IS ENOUGH:
It is true that the public expects excellence in health care service. There’s no guarantee, however that your business will grow or achieve the desired level of profitability.
Customers determines the cash flow of the business just like any other business, the money the pay becomes salary for workers, used for medical equipment’s and the more customer the more successful the business becomes.
And like any other business health care services need to be made visible. Through advertising to potential customers with no idea about their existence.
2.THE MYTH THAT THERE IS NO ROI FROM MARKETING:
To understand the advantages and effect of advertising in a business the best people and best tools need to be employed.
But it is also good to know that it may take time to begin to see real and visible effect of marketing as you can’t force you service on people. Patience is key just like every other business. Putting your business out to the world through marketing is as important as the service provided.
3.ONLY BAD HEALTH CARE SERVICE PROVIDERS NEED MARKETING:
It is through that your skills, services could speak for you but to how many?. Providing good health care service is very important and it’s the foundation for a successful business.
But if people don’t hear or read about your business how can they know how good or great your services are. A simple online presence can change your business for good.
4. I DON’T NEED MARKETING I HAVE ENOUGH PATIENTS
Having patients who can pay for your service is a great thing for your business but these patients won’t be there for ever. They will be need for new patients, and they will be many who need your services how do they reach you.
Patients may switch doctors for different reasons. They could switch insurance providers or move out of town. Where would this leave your business?. Give your business an edge over competitors by bringing the details to customers.
5.ADVERTISING IS TOO EXPENSIVE
It’s a great idea trying to save money but Cutting out your advertising budget is not the way to go about it. Marketing is a revenue center and not a cost center. A budget plan can be created in order to fund your business marketing. Collect a certain percentage out of every cash received on a weekly or monthly basis. It can go a long way in achieving your objective.
6.PEOPLE IN THE COMMUNITY ALREADY KNOW US:
It may or may not be the case. We have found out, however, that practices and health care centers often overestimate their influence in the community. The people you interact with every day are your patients. And they are very much aware of your presence, skills, services. But they do not represent your entire community.
It’s important to know that community awareness does not automatically mean people choose your health care service.
7.PEOPLE DON’T CLICK ON ADVERTISEMENT OF HEALTH CARE SERVICE PROVIDERS:
It depends on a lot of factors. Such as your target audience and your advertisement content. These are things you pay a lot of attention to and work on. And to be able to get the content for your marketing design your best source is your existing customer base.
Find out what your customer like about your business. Improve if needed and show it to your potential customers and watch the calls roll in.